Single reviewsThe Other Side Reviews

Brian Mackey – Keep the World Alive (2021)

Every now and then we all need a little infusion of hope to keep us going. This is what Brian Mackey provides with his healing single ‘Keep the World Alive’. Written to highlight the change in life due to the pandemic, the single captures the trembling light of hope for the future.

Featuring Jeff King (guitar) and Tammy King (violin), the track combines an eery haunting line with Mackey’s engaging and hopeful vocals. Recorded in separate cities, the parts of the track come together in a way that makes you sure they were all in the same room. Voicing the inner thoughts that most of us have had at some point during the pandemic, Mackey infuses warmth and vulnerability into his balanced melody.



‘Keep the World Alive’ draws you into the hopeful track with a beautiful acoustic guitar line. The guitar-driven melody has an elegant arrangement combining simplicity with delicacy. As the guitar softly floats through your senses, the violin delicately hums around it. There is a light melancholy to the violin as it mourns all the changes in the world. However, this is met by the guitar which has a more mellow vibe and turns the violin into a more hopeful thread as the song progresses. The movement of the melody is wonderful as it starts out with sadness over how the world has changed only to lead you to a sense of hope for what is to come.

This movement is matched by Mackey’s tender vocals. At the start of the track, he lays out all the things that have changed and asks if we remember the time before all of it. When the chorus hits, his performance transforms into a call for hope. Throughout all of this, he infuses his own hope for the future into each word. This creates a very personable track that you can easily connect with. The flow of his performance is almost conversational like you are talking to a friend about everything that has happened.

Brian Mackey takes stock of everything that has changed since the pandemic and offers a hopeful energy for the future in ‘Keep the World Alive’. The movement of the track takes you on an emotional journey from sadness over the changes to hope that there is a bright future in store for everyone. By the end of the single, you feel light and ready to face the day with good energy.

Find out more about Brian Mackey on his website, Facebook, Twitter, Instagram and Spotify.

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