Praised by notable blogs like A&R Factory, as well as the talented pop artist Jessie J, Frannie B is definitely a force to be reckoned with. Combining the power of Dua Lipa with the infectiousness of Justin Bieber and an intimacy that is truly her own, Frannie B can be described as “…a melting pot of soulful and gentle vocal lines colliding with an ocean of digital sounds”. A new musician to my ears, the UK-based singer-songwriter has received airtime on BBC Radio, performed at the O2 Academy, The Brixton Jamm and supported the iconic Supergrass. The latest addition to her critically acclaimed repertoire is ‘Downfall’.
Following her acoustic single ‘Sweet Melody’, ‘Downfall’ is Frannie B’s anthemic sonic representation of struggling with addiction. Frannie B shares that this song is “…about any form of addiction, including how damaging the internet is and how much young people allow it to control almost every aspect of our lives.”
Written using a personal narrative from the perspective of a person in the social media era, ‘Downfall’ not only looks at internet addiction but also the negative stigma attached. Frannie B identifies that she is responsible for her challenging situation resulting in feelings of isolation, fear and anxiety. A rather insightful tune with honest, heartfelt lyrics executed perfectly by this talented artist.
Penned and produced with Danish producer Mört via Skype, the creation of the track is quite ironic considering how ‘Downfall’ looks at online interaction. Oozing raw honesty, Frannie B’s vocals do heave you into a pool of tormented music; however, there is a sense of inspiration in the pop dance beat as Frannie B reaches out to connect with people experiencing social media addiction. Truly infectious, I hope many people heart ‘Downfall’ and take its message to heart.
In addition to the single, Frannie B released an official music video for ‘Downfall’. A visual representation of isolation, the video shares images of Frannie B in different situations wearing white which might be considered symbolic of naïve innocence. Then again, I do overanalyse things far too much. Big bonus: the video does not contain lighting effects that can cause seizures in people with photosensitive epilepsy.