Single reviewsThe Other Side Reviews

Daniel Hayford – I Like It (2021)

Everyone feels the pull of temptation or has a habit that they know is bad for them. These often irresistible temptations form the basis of ‘I Like It’ by Daniel Hayford. Written when he was in a sad place, the single takes what he felt and turns it into something universal.

Through his music, Hayford takes on the everyday struggles that we all face. With open and honest lyrics, the multi-instrumentalist is able to connect with listeners and have you connect with his music regardless of your personal situation. So whether your bad habit is smoking or a toxic relationship, he is here to offer a sense of camaraderie.



Hayford’s vocals open ‘I Like It’ with a contemporary RnB vibe. There is a slightly husky feeling to his voice as it slides against the smooth melody. While the lyrics detail a toxic relationship that you stay in despite the pain it brings, there is something more to the performance. The chorus has an ambiguity to the lyrics allowing anyone who has a bad habit to connect. There are a lot of emotions in the vocals from an understanding that the relationship is bad for him to an acknowledgement that he is happy to take the pain.

While Hayford’s vocals fill you with the RnB vibe of the track, the melody enhances this is with a plucky sound at the start. The deep shuffling tones that come from the depths get your feet tapping to the rhythm. The gentle guitar creates an additional layer to the music that brings a lightness to the richness of the music. The harmonisations in the vocal performance are enhanced by the melody. All elements of the track come together for a solid flow that you ride while acknowledging the emotions and realisations of the vocals.

Daniel Hayford confronts bad habits, temptation and toxic relationships while acknowledging that sometimes we are willing to take the pain for the pleasure they bring in ‘I Like It’. A very different take to a toxic relationship, the smooth RnB melody enhances the realisation in the lyrics. The ambiguity of certain sections of the track enables anyone to connect with the deeper meaning.

Find out more about Daniel Hayford on his website, Facebook, Instagram and Spotify.

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