Known for his engaging, evocative and introspective music, Jack Hinks is the embodiment of contemporary musical eclecticism. No stranger to our ears, Hinks has featured on The Other Side Reviews several times where we reviewed his singles. A unique perspective of his music is how he represents psychological concepts, specifically the process of grief, through his moving sound. Following his well-received single ‘Plastercast’ (read our review here), Hinks adds ‘God’ to his repertoire.
Described by Advosound as having “skill, raw talent and clear musical genius”, Hinks proffers a unique blend of folk and pop. Following the aggressive alt-rock-inspired single ‘Plastercast’, Hinks adopts a softer, milder and steadier ballad with ‘God’. A continuation of his “Grief Series”, Hinks moves onto the stage of bargaining where a person attempts to avoid the feeling of grief, and this is elegantly expressed in the latest single. It is this combination of sound and lyrical content that shows the UK-based artist’s innovativeness.
Using an interesting melodic arrangement, Hinks presents heartache and anxiety in ‘God’. The acoustic-inspired instrumentation effortlessly melds with Hinks’ rich vocals forming a bubble of comfortable uneasiness. Without any definitive crescendos or diminuendos, the single retains a consistent style laced with dream-pop sounds. What I find intriguing is how Hinks ensnares your senses without too many “bells and whistles”. It may be the soul-stirring drone of his rich vocals or the chilling tune, but what I do know is there is a lingering haunting from the palpable single.
In addition to the single, Jack Hinks released an official music video for the track ‘God’. Using a simplistic style, the video offers a visual element to this insightful song. Focusing primarily on Hinks draped in fairy lights, there is visual hopefulness where he showcases a need for light at the end of the tunnel – a concept evident in the stage of bargaining. Despite their not being strobe effects, I warn people with photosensitivity to consider the image transitions and contrast of bright lights with shadowed surroundings before watching the video.