Track of the Day: Alex Kennedy – Give Up Giving In

Considering the tiresome state of the globe in 2020, many people consider letting reality take its dismal toll and just give up. Alex Kennedy is not one of these people. In his latest single ‘Give Up Giving In’ he tells us to adopt a positive and optimistic take on life and keep on moving.

So, who is Alex Kennedy? He is a talented singer-songwriter hailing from the UK. Based in Surrey, Kennedy fuses the sound of James Morrison, John Mayer and Ed Sheeran with a distinctive folk-rock kick. Beginning as a session guitarist for other artists Kennedy honed his skill as a multi-instrumentalist, singer, songwriter and producer. In 2018, the birth of his daughter spurred him on to embrace a solo career; hence, we have another folk-pop crooner on our hands. Kennedy is not one to be placed among the rest and he proves this with his single ‘Give Up Giving In’.

Following his critically acclaimed debut single ‘Baby Steps’ which shared the tale of his unborn daughter, ‘Give Up Giving In’ is an upbeat, cheery acoustic single with a bit of a bounce. Sonically, the single is smooth, flowing and soothing with an impassioned guitar atop a steady drumbeat. Despite the modern pop melody reminiscent of John Mayer, it is the stripped-back vocals that really make this a heartwarming ballad.

Retaining an acoustic quality, Kennedy elegantly finds that warm, fuzzy, good vibes place with his rich vocals. Enhancing the sincerity and genuineness of the single’s message, the tone and timbre of Kennedy’s voice makes ‘Give Up Giving In’ endearing and engaging.

“‘Give Up Giving In’ is essentially about overcoming the mundane, the daily grind and moving onto bigger and better things.” – Alex Kennedy on ‘Give Up Giving In’

For more from Alex Kennedy check out his official website, Facebook, Twitter, Instagram and Spotify.

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