Chay Snowdon – What The Kids Want (2020)

As a music blogger, I come across many acts on a daily basis. Some catch my eye and stick in my head, others are almost immediately forgotten once the post goes live. Chay Snowdon happens to be one of those that stuck. From 2018’s ‘Zenobia’ to their well-received single ‘Men Cry Too’ in 2019, Chay and the lads have been a regular feature on The Other Side Reviews.

Hailing from Plymouth, the indie-rock foursome have seen much growth in their reputation and following since forming in 2018. Showing a consistent lean toward anthemic singles, Chay Snowdon (vocals and rhythm guitar), Jack Hawkins (guitar), George Roach (bass) and Luke Westwood (drums) have built up an almost infallible sound. Receiving praise from BBC 6 Music, Amazing Radio and BBC Introducing, the group has become one of the more exciting emerging bands over the past couple of years. The latest addition to their repertoire is the single ‘What The Kids Want’.

Energetic, fast-paced and engaging, ‘What The Kids Want’ is a dynamic three-minute track made to be played REALLY LOUD! Speedier than the previous ‘Men Cry Too’ and ‘Mon Cheri’, ‘What The Kids Want’ sees the frenzied side of the band while still retaining control of the track. Incorporating American rock and roll into their distinctive indie-rock style, the foursome shows a maturation and evolution in their sound.

Alright, so what is the song about? A form of self-expression, ‘What The Kids Want’ is an amalgamation of all Chay’s experiences when living in Bristol. Evolving into a tale seen from the eyes of a central character, the track could be about…well, life. Add Chay’s distinctive voice and you can see why ‘What The Kids Want’ will be on repeat for at least one day.

While it might not be the best idea to have a preferred artist among the rest, I really don’t care when it comes to Chay Snowdon and their new single. Reckless, aggressive and compelling, ‘What The Kids Want’ is a shot of vodka with a tequila side.

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